Monday, July 18, 2011

Toms Eyewear

y'all know i am a toms fan...i wear mine just about every day - on my 6th pair now and love the company. i dont know if you recall in this post, but Toms had a secret marketing campaign around their next step - next product and gave retailers first right of refusal, but didnt tell them what it was finally unveiled...

using their one for one model, for every pair of glasses you buy you are giving sight to someone in a developing country - either through medical visits, glasses or surgery.

pretty cool! read more about it here...

*picture from website

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